Understanding Shopify’s pricing structure is crucial for making the best business decision, whether you’re starting or switching with Shopify.
Shopify pricing starts at $29/month and goes up to $299/ month with its 3 plans, which means you have enough options to choose from.
Shopify has established itself as a leading e-commerce solution, offering a range of features to suit businesses of all sizes. But which plan is best suited for you?
Whether you’re a first-time entrepreneur or an established brand looking to expand your online presence, this Shopify pricing guide will break down Shopify’s pricing plans, additional costs, and available discounts to help you choose the best option for your business needs.
Shopify Pricing Plans Overview
Before knowing the details, let’s take a quick look at Shopify’s standard pricing plans:
| Feature | Basic Shopify | Shopify | Advanced Shopify |
|---|---|---|---|
| Monthly Price | $39 | $105 | $399 |
| Annual Billing Price | $29 | $79 | $299 |
| Transaction Fees (non-Shopify Payments) | 2.00% | 1.00% | 0.60% |
| Free Trial | 3 days | 3 days | 3 days |
| Staff Accounts | 1 | 5 | 15 |
| Reporting | Basic | Professional | Advanced |
| Customer Support | 24/7 | 24/7 | 24/7 Priority |
| Shopify POS Lite | Included | Included | Included |
Shopify Pricing Plans – Detail Breakdown
Now, let’s explore each Shopify plan in greater detail to help you determine which one aligns best with your business requirements.
1. Shopify Basic Plan – $29/month Billed Yearly
The Shopify Basic plan is an excellent starting point for new entrepreneurs and small businesses venturing into e-commerce. Priced at $29 per month, it provides essential features for launching and managing an online store effectively.
This plan offers a comprehensive set of tools to help you launch your business, including a fully functional website and blog and the ability to sell through multiple channels, such as social media and online marketplaces.
Key Plan Highlights:
- Unlimited product listings
- 24/7 customer support
- Abandoned cart recovery
- Discount code creation
- Manual order creation
- Shopify POS Lite for in-person selling
Best Suitable For: New entrepreneurs, small businesses, and those testing the e-commerce waters. It’s ideal for businesses with moderate sales volumes looking to establish their online presence without a significant upfront investment.
2. Shopify Plan – $79/month Billed Yearly
The standard Shopify plan, priced at $79 per month, offers additional features and capabilities for growing businesses with higher sales volumes.
This plan builds upon the Basic plan’s foundation, providing more advanced tools for business growth and management. It’s designed to support businesses as they scale, offering enhanced reporting capabilities and more flexible staff management options.
Key Plan Highlights:
- All Basic Shopify features
- Professional reports
- Up to 5 staff accounts
- Gift card creation
- Lower credit card rates
- USPS Priority Mail Cubic pricing
Best Suitable For: Established businesses with steady sales and a need for more advanced reporting and staff management.
This plan is ideal for businesses that have outgrown the Basic plan and require additional tools to support their expansion and improve operational efficiency.
3. Shopify Advanced Plan – $299/month Billed Yearly
The Shopify Advanced plan, at $299 per month, is designed for high-volume sellers and businesses requiring advanced features and reporting capabilities.
This top-tier plan offers the most comprehensive set of tools and features within Shopify’s standard pricing structure. It’s built to support complex business operations, providing advanced automation, detailed reporting, and the lowest transaction fees.
Key Plan Highlights:
- All Shopify plan features
- Advanced report builder
- Third-party calculated shipping rates
- Up to 15 staff accounts
- Lowest transaction fees
- Shopify Flow for workflow automation
Best Suitable For: High-volume sellers, businesses with complex shipping needs, and those requiring in-depth analytics and reporting.
This plan is particularly beneficial for businesses with multiple locations, complex inventory management needs, or those seeking to optimize their operations through advanced automation and reporting tools.
4. Shopify Starter Plan – $5/month
For those looking to dip their toes into e-commerce without a full-fledged online store, Shopify offers the Starter plan at $5 per month. This entry-level plan is designed for individuals or small businesses who primarily sell through social media or want to add e-commerce functionality to an existing website.
While limited in features compared to the standard plans, it provides a low-cost entry point into the Shopify ecosystem.
Key Plan Highlights:
- Sell through social media and messaging apps
- Create product pages and buy buttons
- Basic inventory management
- Limited to 1,000 products
Best Suitable For: Side hustlers, social media sellers, and those testing product ideas. It’s an excellent option for creators, influencers, or small businesses looking to monetize their social media presence or add e-commerce capabilities to their existing online platforms without the need for a full online store.
5. Shopify Plus Plan – $2,500/mo For 1-year Term
Shopify Plus is an enterprise-grade solution for high-volume merchants and large businesses, with pricing starting at around $2,000 per month.
This plan offers unparalleled scalability, customization options, and support for businesses operating on a global scale.
Shopify Plus provides a robust infrastructure capable of handling high-traffic volumes and complex business operations across multiple markets and currencies.
Key Plan Highlights:
- Customizable checkout
- Advanced API access
- Dedicated account manager
- Unlimited staff accounts
- Enhanced security features
Best Suitable For: Enterprise-level businesses, high-volume merchants, and international brands.
Shopify Plus is ideal for large-scale operations requiring extensive customization, integration with complex systems, and the ability to handle significant traffic and transaction volumes across multiple storefronts or international markets.
6. Shopify Retail Plan
For businesses focusing on in-person sales, Shopify offers the Retail plan, which includes enhanced POS features.
This specialized plan is designed to bridge the gap between online and offline retail, providing a comprehensive solution for businesses with physical storefronts.
It offers advanced features specifically tailored to the needs of brick-and-mortar retailers, enabling seamless inventory management and sales tracking across both online and offline channels.
Key Plan Highlights:
- Full POS Pro features
- Unlimited registers
- Staff roles and permissions
- In-store analytics
Best Suitable For: Brick-and-mortar retailers, pop-up shops, and businesses with a strong physical presence.
The Retail plan is particularly valuable for businesses looking to integrate their online and offline operations, manage multiple locations, and gain deep insights into their in-store performance and customer behavior.
Additional Shopify Costs
While Shopify’s base plans cover many essential features, there are additional costs to consider for a fully functional e-commerce operation:
1. Shopify Transaction Fees
Shopify charges transaction fees on sales made through external payment gateways. These fees range from 0.6% to 2.0%, depending on your plan. Using Shopify Payments eliminates these fees.
2. Shopify Themes
While Shopify offers free themes, Shopify premium themes can cost between $150 and $350, offering more customization options and features.
3. Domain Registration
A custom Shopify domain name typically costs around $14 per year through Shopify, though prices may vary based on the domain extension.
4. Shopify Apps
Extending your store’s functionality often requires apps, which can range from free to $200+ per month, depending on the app and your needs. Visit the Shopify app store to find the best selection of free and paid apps.
5. Payment Processing Fees
Credit card processing fees apply regardless of your plan, typically around 2.9% + 30¢ per transaction for online sales when using Shopify Payments.
6. Product Shipping Costs
Shipping costs vary based on location, product size, and chosen carrier. Shopify offers discounted rates with major carriers, potentially saving you money.
Is There a Way To Try Shopify For Free?
Shopify offers a 3-day free trial for all new users. This trial period allows you to explore the platform, set up your store, and test features before committing to a paid plan.
No credit card is required to start the trial, giving you a risk-free opportunity to evaluate Shopify’s suitability for your business.
Does Shopify Offer A Refund?
Shopify does not offer refunds for subscription fees. Once you’ve paid for a subscription, you’re committed to that period.
However, you can cancel or downgrade your plan at any time, and the change will take effect at the end of your current billing cycle.
Shopify Discounts 2024: Live
To make Shopify more accessible and cost-effective, the platform offers several discount opportunities:
1. Shopify $1 For First Month
After completing the free trial, Shopify users can take advantage of a special offer to try any standard Shopify plan for just $1 for the first month. This significant discount allows you to fully experience Shopify’s features at a minimal cost, saving up to $398 depending on the chosen plan.
It’s an excellent opportunity to test the platform’s capabilities and determine if it’s the right fit for your business before committing to a full-price subscription.
2. Shopify Annual Pricing
For those looking for a long-term solution and additional savings, Shopify offers a 25% discount on annual subscriptions for all standard plans.
This option not only provides cost savings but also ensures uninterrupted service for your e-commerce operations throughout the year. Here’s a breakdown of the savings:
- Basic Shopify: Save $120 per year
- Shopify: Save $312 per year
- Advanced Shopify: Save $1,200 per year
By combining the $1 first-month offer with an annual subscription, you can maximize your savings and get your e-commerce business off to a strong start.
Shopify Alternatives
While Shopify is a popular choice, it’s worth considering alternatives to ensure you’re choosing the best platform for your specific needs.
Here’s a comparison of top Shopify alternatives:
| Platform | Starting Price | Transaction Fees | Key Features |
|---|---|---|---|
| WooCommerce | Free (hosting costs apply) | Varies by a payment gateway | WordPress integration, highly customizable |
| BigCommerce | $29/month | None | Unlimited products, no transaction fees, multi-channel selling |
| Wix | $27/month | None | User-friendly interface, AI-powered design tools |
| Squarespace | $23/month | 3% on Basic plan | Beautiful templates, integrated marketing tools |
Each platform has its strengths and may be better suited for different types of businesses.
Consider factors such as ease of use, scalability, and specific features that are crucial for your operations when evaluating alternatives.
Conclusion: Shopify Pricing Plans Start From $29/Month!
Shopify offers a diverse range of pricing plans to accommodate businesses of all sizes and types, from budding entrepreneurs to established enterprises.
With plans starting as low as $5 per month for the Starter plan and scaling up to enterprise-level solutions, there’s a Shopify option for every stage of your e-commerce journey.
To make the most of your Shopify experience and maximize savings, we recommend the following approach:
- Start with the 3-day free trial to explore the platform’s features.
- Take advantage of the $1 for the first month offer to fully test your chosen plan.
- If satisfied, commit to an annual plan to save 25% on your subscription.
This strategy allows you to evaluate Shopify’s capabilities while thoroughly minimizing your initial investment. When budgeting for your e-commerce venture, remember to factor in additional costs such as themes, apps, and transaction fees.
Ready to launch your online store? Start your Shopify journey today and take the first step towards e-commerce success!
